Privacy Policy – Negativeunderweares

At Negativeunderweares, we understand that trust is as essential as comfort—especially when it comes to sharing personal information. Whether you’re shopping for effortless bras, underwear, thongs, or loungewear, we’re committed to protecting the data you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information, so you can shop with confidence.

1. Information We Collect

We may collect the following types of personal information to provide you with our products and services:

Contact Information: Names, email addresses (including [email protected] for communications), phone numbers, and shipping/billing addresses when you place an order, create an account, or subscribe to our updates.
Account Information: Usernames, passwords (encrypted), and preferences (such as favorite styles or size preferences) when you register for an account.
Payment Information: Credit/debit card details, billing addresses, and payment processing data. Rest assured, we do not store full credit card information—this is securely handled by trusted third-party payment processors.
Usage Data: Information about your interaction with our website (negativeunderweares.com), including IP addresses, browser types, operating systems, pages visited (e.g., specific bra styles or loungewear sets), time spent on the site, and search queries (such as “wire-free bras”). This is collected via cookies and similar tracking technologies.
Demographic Information: Optional details such as age, size preferences, or style interests, which you may provide voluntarily (e.g., in account profiles or when completing surveys).
Communications: Content of messages, emails, or other correspondence you send to us, including inquiries about sizing, returns, or product care.

2. How We Use Your Information

Your personal information is used to enhance your shopping experience and ensure smooth service:

Order Processing: To process purchases of bras, underwear, thongs, or loungewear, arrange shipping, send order confirmations, tracking updates, and receipts.
Customer Support: To respond to your questions (e.g., about bra sizing or fabric care), resolve issues (such as returns for ill-fitting underwear), and provide assistance via email ([email protected]) or other channels.
Account Management: To maintain your account, update your information, and personalize your shopping experience (e.g., suggesting new loungewear sets based on past purchases).
Marketing Communications: To send you updates about new products (e.g., a new line of seamless underwear), exclusive offers, or styling tips. You can opt out of these communications at any time (see Section 7).
Website Improvement: To analyze how users interact with our site (e.g., which bra styles are most viewed), optimize navigation (e.g., making it easier to filter by size), and develop new products that meet your needs.
Safety and Security: To protect our website, users, and business from fraud, unauthorized access, or other threats—ensuring a secure environment for all shoppers.
Legal Compliance: To adhere to applicable laws and regulations, such as those governing e-commerce transactions and data protection.

3. How We Share Your Information

We never sell your personal information to third parties. We may share it only in the following circumstances:

Service Providers: Third-party companies that assist us in operating our business, such as payment processors (e.g., PayPal), shipping carriers (e.g., USPS), email service providers, and analytics firms. These partners are contractually obligated to use your information solely to perform services for us and to protect it with strict security measures.
Legal Authorities: If required by law, court order, or to protect our rights, property, or safety, or the rights, property, or safety of others, we may disclose your information to relevant authorities.
Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business assets, your information may be transferred as part of the transaction—with safeguards to protect your data.
With Your Consent: We may share your information with third parties only if you give explicit permission (e.g., partnering with a lifestyle blogger for a collaboration you opt into).

4. Cookies and Tracking Technologies

Our website uses cookies and similar tools to enhance your experience:

Essential Cookies: Necessary for basic functionality, such as adding underwear to your cart or processing orders.
Analytics Cookies: Help us understand how users navigate our site (e.g., which pages on loungewear are most popular) to enhance content and usability.
Marketing Cookies: Used to deliver personalized ads (e.g., showing you wireless bras if you’ve searched for them) and measure the effectiveness of our campaigns.

You can adjust your browser settings to block cookies, but this may limit features like saving favorite items or accessing your order history. For more details, see our Cookie Policy on the website.

5. Data Security

We take rigorous steps to protect your information from unauthorized access, disclosure, or misuse—because your privacy deserves the same care as our fabrics:

Encrypted data transmission (via SSL/TLS) for all online transactions, ensuring your payment and personal details stay secure.
Secure server storage with restricted access, protected by industry-standard firewalls and authentication protocols.
Regular security audits and updates to our systems to address emerging threats.

While no method is 100% secure, we strive to maintain the highest standards to safeguard your information. You can help by keeping your account password confidential.

6. Data Retention

We retain your information only as long as needed to fulfill the purposes outlined in this policy or as required by law:

Order details are kept for 7 years for tax and accounting purposes.
Account information is stored until you request deletion (contact [email protected] to close your account).
When information is no longer needed, we securely delete or anonymize it.

7. Your Rights

You have the following rights regarding your personal information, subject to applicable laws:

Access: Request a copy of the information we hold about you (e.g., your order history or size preferences).
Correction: Ask us to update inaccurate details (e.g., a changed shipping address or updated size).
Deletion: Request removal of your information, where we are not legally required to retain it.
Restriction: Ask us to limit processing of your data in specific cases (e.g., if you dispute its accuracy).
Data Portability: Request a copy of your information in a machine-readable format (e.g., a CSV file of your purchases).
Opt-Out of Marketing: Unsubscribe from promotional emails by clicking the “unsubscribe” link in messages or emailing [email protected].

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

8. Children’s Privacy

Our website is intended for adults. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it immediately. Parents or guardians with concerns can contact us at [email protected].

9. International Data Transfers

If you are outside the United States, your information may be transferred to and processed in the U.S. or other countries where our service providers operate. These countries may have different data protection laws, but we ensure your information is protected in accordance with this policy—including using approved contractual safeguards.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with a revised “last updated” date. Your continued use of our website after changes are posted means you accept the updated policy. We encourage you to review it regularly.

11. Contact Us

For questions, concerns, or requests about this Privacy Policy, please reach out to our customer service team:

Email: [email protected]